FOR IMMEDIATE RELEASE

Iron Diamond Media Acquires The Wedding Guys® Unveiled and Twin Cities Bridal Show Brands

June 6, 2024

Minneapolis, MN – Iron Diamond Media, a leading force in the bridal publication industry, proudly announces its acquisition of The Wedding Guys® Unveiled and Twin Cities Bridal Show brands. Founded by Bruce Vassar and Matthew Trettel, The Wedding Guys have revolutionized wedding planning experiences for couples since 2009, hosting events that have welcomed over 150,000 attendees and earning international acclaim.

The acquisition includes three renowned wedding shows: the Twin Cities Bridal Shows, held annually in October and February, and Unveiled. Unveiled, launched in 2009, and the Twin Cities Bridal Show, launched in 2013, have set the benchmark in the wedding industry, earning more international awards than any other wedding show, including the prestigious Best Public Event accolade four times from the International Live Event Association (ILEA).

“I couldn’t imagine a better marriage; the region’s premier wedding shows now combined with Minnesota Bride, the leading bridal publication. I’m more than thrilled to see the transition of the Unveiled and Twin Cities Bridal Show brands to the leadership of Sonja Babich and her talented team. The power of print, digital and live event experiences will be unmatched,” stated Matthew Trettel, co-founder of The Wedding Guys.

Sonja Babich, Owner and CEO of Iron Diamond Media, brings extensive industry experience and a hands-on approach to her leadership role. With seven well-respected wedding brands under her belt, including Minnesota Bride, Wisconsin Bride, Nebraska Wedding Day, Washington Wedding Day, Oregon Wedding Day,  and , she has a proven track record of excellence. Recently, she launched Iron Diamond's first national brand, the Wedding Day Podcast, where she travels nationwide to interview industry experts, providing valuable insights for engaged couples.

FOR IMMEDIATE RELEASE

Iron Diamond Media Acquires The Wedding Guys® Unveiled and Twin Cities Bridal Show Brands

June 6, 2024

Minneapolis, MN – Iron Diamond Media, a leading force in the bridal publication industry, proudly announces its acquisition of The Wedding Guys® Unveiled and Twin Cities Bridal Show brands. Founded by Bruce Vassar and Matthew Trettel, The Wedding Guys have revolutionized wedding planning experiences for couples since 2009, hosting events that have welcomed over 150,000 attendees and earning international acclaim.

The acquisition includes three renowned wedding shows: the Twin Cities Bridal Shows, held annually in October and February, and Unveiled. Unveiled, launched in 2009, and the Twin Cities Bridal Show, launched in 2013, have set the benchmark in the wedding industry, earning more international awards than any other wedding show, including the prestigious Best Public Event accolade four times from the International Live Event Association (ILEA).

“I couldn’t imagine a better marriage; the region’s premier wedding shows now combined with Minnesota Bride, the leading bridal publication. I’m more than thrilled to see the transition of the Unveiled and Twin Cities Bridal Show brands to the leadership of Sonja Babich and her talented team. The power of print, digital and live event experiences will be unmatched,” stated Matthew Trettel, co-founder of The Wedding Guys.

Sonja Babich, Owner and CEO of Iron Diamond Media, brings extensive industry experience and a hands-on approach to her leadership role. With seven well-respected wedding brands under her belt, including Minnesota Bride, Wisconsin Bride, Nebraska Wedding Day, Washington Wedding Day, Oregon Wedding Day,  and , she has a proven track record of excellence. Recently, she launched Iron Diamond's first national brand, the Wedding Day Podcast, where she travels nationwide to interview industry experts, providing valuable insights for engaged couples.