Listen to the episode now on YouTube, Spotify, Apple Music, or wherever you get your podcasts.
This week's topics: custom wedding suits, Minneapolis wedding fashion, King Brothers Clothiers, personalized menswear, groomswear trends, wedding suit tips, custom suit timeline, destination wedding suits, seasonal suit fabrics, wedding day style, tailored menswear, custom suits for groomsmen, Minnesota Bride weddings, wedding day fashion investments, bespoke suiting.
In this episode of the Wedding Day Podcast, hosts Sonja Babich and Brooke Beise—Publisher of Minnesota Bride—sit down with Kenny and Danny King, the talented twin duo behind Minneapolis-based King Brothers Clothiers. Known for their custom approach to menswear, Kenny and Danny share how they’ve built a reputation as a go-to for grooms looking to make a statement on their big day. From starting with a line of ties to crafting suits for NFL coaches, they walk us through their journey, expertise, and approach to creating memorable looks that stand out.
Kenny and Danny begin by sharing how their entrepreneurial spirit led them from a tie line to a full-fledged custom clothier business. “We always got along and enjoyed working together,” Kenny recalls. After meeting a mentor in the custom suit industry, they saw a unique opportunity to create one-of-a-kind suiting options for men and soon turned their focus to suits rather than accessories. Today, King Brothers Clothiers is a top choice for men seeking a personalized look for weddings and other special occasions.
The conversation turns to King Brothers’ unexpected entry into the wedding world. As Danny explains, “We were initially focused on suits for business wear, but quickly found that grooms were reaching out to us.” They realized many men wanted a high-quality suit that could be worn again, unlike traditional rentals. With a surge in demand, particularly during the wedding boom post-COVID, weddings became a core part of their business. “It’s something we’re passionate about,” Danny adds, noting that weddings allow them to showcase a wide variety of fabrics and styles, tailored for each client’s vision.
Kenny and Danny then dive into the unique experience of creating a custom suit, drawing comparisons to the bridal gown selection process. From taking precise measurements to selecting fabrics and designing every detail, they guide each client through a highly personalized journey. “Some clients come in with Pinterest boards, while others have no idea what they want,” Danny says. Regardless of the starting point, they offer a tailored experience, ensuring each groom feels confident and looks his best for the big day.
Timeframes are critical in custom suiting, and Kenny emphasizes the importance of early planning. “We need at least eight weeks, but the sooner, the better,” he advises, explaining that this timeline ensures a relaxed, enjoyable experience for both the groom and their team. While clients often worry about weight changes before the wedding, King Brothers designs suits to account for natural fluctuations. “Minor changes won’t affect the fit, so it’s best to get the process started early,” Kenny assures listeners.
Another highlight of the episode is King Brothers’ approach to selecting fabrics and styles based on season and location. Danny shares insights into the suit’s functionality, particularly for destination weddings. They discuss options like moisture-wicking fabrics for beach weddings, as well as wool, silk, and linen blends for mountain or desert settings. The duo recently attended a fabric show in New York, where they scouted options for colder months. “We’re always thinking ahead, ensuring our clients have the best choices no matter when or where they’re getting married,” Danny says.
To wrap up the episode, Kenny and Danny discuss the enduring value of a custom suit beyond the wedding day. “A suit isn’t just for one event—it’s a long-term investment you can wear again and again,” Danny explains. They’ve created suits for professional athletes, business leaders, and high-profile clients, including NFL coach Kevin O’Connell. King Brothers Clothiers continues to offer clients a distinct, personalized experience, making them feel as polished and confident as possible on their wedding day—and beyond.
Tune into the episode to hear more about Kenny and Danny, their expertise in custom suiting, and their passion for helping grooms look their best. This episode is filled with invaluable tips for men considering a custom suit for their wedding and beyond.
This episode is powered by King Brothers Clothiers and Summit Hill Studios. Special thanks to members Linen Effects, Continental Diamond, Warpaint International.
